"Making Digitally"

As the first project handed to me when I just joined the internship, the learning curve was steep. Being an established brand, it was important to balance the brand identity, while attempting to re-interpret the flags, and taking the wood-block print craft into consideration.

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The craft of woodblock printing is labour intensive, with the craftsman first carving out the blocks, then dyeing the textiles, before finally printing using the blocks. With each piece measuring 160 x 120cm, these prints are the largest scaled works Matter Prints has ever done.

In consideration of the making process of the craft, the intrepretation of F1 Race track was done intentionally with few and minimal geometric motifs that could be easily made and printed.

Of the 10 Flags, 4 had graphics and/or were multi-coloured. The visual interpretation of these 4 were designed with the intention of using as many geometric motifs found in the race track prints for the ease of fabrication, while retaining the identity of the original flags.

Upon completion of the pieces to represent the flags with graphical elements, the tracks were revisited. In addition to incorporating the colours of the flags, geometic shapes of solid colour block that were used in the graphical flags pieces were also included in the race track panels to bring the overall visual experience together